A first kiss.
The smell of fire in early fall.
Loud music. Slow dancing. The look of a new lover across the room.
Powerful women. Monday night football. Fireworks. 50 Cent.
A father asks his son, “Is everything ok?”
Everything is not ok.
Teachers breaking. Mothers breaking. Hospitals breaking.
Blind ideology. The great resignation. Antiracism. Anti-vaxers.
The Metaverse. Digital privacy. Digital piracy. Blockchain.
Fear of failure. Fear for our future. Fearmongering.
Hope. Resilience. Community. Justice.
Slava Ukraini. We the People.
People move us.
Ignite human connection.
People-Places-Things Hypothesis (PATH)
Adeo’s foundational PATH exploration builds on research, data and force analysis to define the people and groups our clients will influence and the people who influence them (People), the communication strategies and mediums that will connect and resonate with these people and groups (Places) and the resulting actions we will drive (Things).
Layer traditional and innovative communication strategies across a broad spectrum of mediums, tools and technologies to cultivate curiosity, grow trust and deliver the emotional connections that inform behavior and compel action.
Cultivate and connect advocates and influencers to your story and provide them with the tools to influence their networks and communicate with their legislators for meaningful shifts in public policy.
Craft data-driven narratives and messaging with targeted design, copy and audience journeys to deliver communication that resonates, educates and motivates unique demographic, geographic, cultural and issue-specific audiences.
Apply data insights and analytics to layered programming for the social media platforms, websites, blogs and other digital mediums and influencers most likely to reach and resonate with priority audiences.
Write, design, produce and target powerful narratives for organizations and candidates that build authentic connections, evoke emotion, cultivate supporters and brand ambassadors and motivate action.
Empower leaders and organizations to understand, identify and nurture the human connections that close deals, secure contracts, find investors, sell products and influence public policy and elections.
Develop and facilitate proactive internal and external communication strategies that provide leaders and organizations with the psychological and operational resilience necessary to withstand change and thrive under pressure.
Navigate the ever-changing traditional media landscape with deliberate and personal education, engagement and response strategies that connect and provide value to local, statewide and national media outlets and journalists.
Deliver old-fashioned, boots-on-the-ground advocacy campaigns that plant flags for your supporters to rally around, empower activists to drive your message and activate coalitions of trusted validators to amplify your message.
Plan, design and build interactive and engaging websites that create a digital experience for users.
Our clients move us, too.
We do great work because we are experienced communicators, writers, organizers, digital strategists, designers and political operatives. We do big things because we are thinkers, creatives, trusted advisors, problem solvers and truth-tellers. The relationships we build with and for our clients exist well beyond a single project or contract. And just like with our closest friends and allies, we internalize their challenges, celebrate their wins and pour our hearts into their projects.
She is also a student of women’s leadership development, gender bias and the evolution of corporate programs that pursue diversity as a business advantage and build more robust pathways to leadership for women in the workplace. She brings this passion to Adeo, both in practice and as a service to emerging and current women leaders.
Jamie spent the first half of her professional career managing candidate and issue campaigns across the country, including for Maryland Senator Ben Cardin and Texas Senator Wendy Davis, who defeated a 20-year incumbent Republican to become the district’s first Democratic Senator. She was also National Political Director at the Gay & Lesbian Victory Fund, the country’s largest funder of gay and lesbian candidates for elected office. Launching Adeo Advocacy came after eight years as President of Fontaine & Company, a Baltimore-based public affairs agency and two years as Managing Partner at KOFA Public Affairs.
With deep roots in the community, Jamie has served on various boards and commissions including the Ulman Cancer Fund for Young Adults, Maryland NARAL, the Democratic Women’s PAC of Maryland and the Baltimore County Commission for Women. She is a member of 2014 LEADERship Baltimore’s best class ever, the Women Presidents Organization and the Women’s Advisory Board of the Greater Baltimore Committee.
Sophia is a veteran of Maryland business and politics, having counseled hundreds of elected and business leaders on policy, industry trends, capacity building, donor cultivation and B2B solutions. She brings to Adeo a unique adeptness in identifying and connecting individuals and organizations with shared aspiration to facilitate meaningful collaboration for clients and partners.
She most recently served as Director of Membership for the Greater Baltimore Committee, the region’s leading business advocacy organization. In addition to shepherding record membership growth during her tenure, she was responsible for the evolution and management of the organization’s diverse programmatic offerings. Most recently, she led the creation and implementation of the #bwomen Initiative and Next Up program, quickly establishing both at the forefront of best practices in two of today’s most recognized and publicized spaces for business improvement: gender diversity and millennial leadership training.
Prior to that, Sophia spent 10 years at Maryland’s premier political fundraising firm, ending her time working for candidate and issue campaigns as the firm’s COO. She began her work in government and politics as a Legislative Assistant in the Government Affairs office of then- Baltimore County Executive James T. Smith, Jr.
A native Baltimorean with a strong commitment to the City, Sophia serves on numerous Boards including WYPR, the South Baltimore Gateway Partnership and the Creative Alliance. When she’s not busy exploring the city’s newest hot spot, you’ll find her supporting the literary career of her pug Bunk, who endeavors to follow in the footsteps of his once internet-famous brother, Omar.
For more than 25 years Tracey has developed and led strategies and digital projects with clients such as Yale University, George Washington’s Mount Vernon, Bucknell University, Fords Theatre, Maryland Institute College of Art, The Celebrity Series of Boston, The Los Angeles Museum of the Holocaust and Johns Hopkins. She is an accomplished writer, painter, speaker and leader, utilizing her blend of creativity and business expertise to cultivate cultural and team-focused synergies that produce outstanding results.
Tracey also led the creation and evolution of the popular open-source content management system BigTree. This software is used by clients such as Breckenridge Financial, Sheppard Pratt Health Care Systems, the International Spy Museum, Maryland Institute College of Art and the American Beverage Association, among hundreds of other nationally established organizations.
Robin is a web developer with over 13 years of experience with helping nonprofits and small business owners create a captivating online presence. She is an interdisciplinary digital media guru that helps companies build expertly designed, mobile-friendly, and user-friendly websites with content management systems that help clients control their brand’s narrative.
Robin earned her M.F.A. in Digital Art from Goucher College in Baltimore, and is an advocate of digital literacy. Outside of working with clients, she is an adjunct professor in digital arts and communication, and also spends much of her time introducing underrepresented groups to opportunities in STEM through video game design and web development courses.
Tyler Senecharles works with candidates and campaigns at Adeo to drive fundraising, events and donor communication. A native New Yorker with Jamaican roots, her love for politics was ignited in 5th grade, after attending Barack Obama’s inauguration with her mom. Subsequent internships on congressional campaign finance teams cemented her passion for and future career in campaigning. She also served in college as a Multicultural Liaison for the Admissions office, tasked with ensuring students from diverse backgrounds were able to comfortably adjust to their new living environments in New York City. Before Adeo, Tyler recruited micro-influencers to engage with audiences about the 2020 elections on social media platforms like TikTok and Instagram at Bigtent Creative, a startup that connects Gen Z and Millennial audiences to the issues they care about. She also worked at Bigtent to increase vaccination rates among young skeptics. Tyler majored in Government and Psychology at St. Lawrence University and spent time abroad in Israel studying the Israeli-Palestinian conflict. In her spare time, she hones her craft as a purple belt in jujitsu and is enjoying getting to know her new city: Baltimore.
Jibril Howard brings to Adeo a wide variety of non-profit advocacy, campaign, and consulting experiences. An Atlanta native of Filipino descent, he inherited his passion for politics and social justice from his mother and father.
Jibril has previously worked with March For Our Lives – Georgia organizing against gun violence, the Georgia Muslim Voter Project to civically engage Georgia faith communities throughout the 2020-21 Georgia elections, and Crossroads Campaigns Solutions providing technical support and research to local, state, and national campaigns and clients. He has also worked with the Goucher College Library, Special Collections and Archives as a research assistant and as a research fellow with the Sarah T. Hughes Field Politics Center under the supervision of Dr. Mileah Kromer from 2020-2022 to help design and produce the Goucher College Poll.
Jibril graduated from Goucher College with a Bachelor’s in Political Science and International Relations, minor in Spanish where he served as Editor-in-Chief of the Goucher Quindecim, the independent student newspaper, and briefly as a senator in student government. In his spare time, Jibril enjoys watching soccer, playing ultimate frisbee, traveling to new countries, and wandering the neighborhoods of Baltimore doing photography. His biggest dream is to visit a National Park in all 50 US states.