A first kiss.
The smell of a fire on the first cool fall evening.
A child’s laughter. A mother’s regret.
Loud music. Slow dancing. The look of a new lover across the room.
Powerful women. Football on a Monday night. Fireworks. Stevie Nicks.
A father asking his son, “Is everything ok?”
Everything not being ok.
Quarantine. Blind ideology. Activism. Election nights.
A forgotten birthday. A surprise celebration.
Losing a friend. Praying for something better. Fear of failure.
Mentors. Marching. Suffragettes. Black Lives Matter.
People singing from their windows.
People move us.
Ignite human connection.
People-Places-Things Hypothesis (PATH)
Adeo’s foundational PATH exploration builds on research, data and force analysis to define the people and groups our clients will influence and the people who influence them (People), the communication strategies and mediums that will connect and resonate with these people and groups (Places) and the resulting actions we will drive (Things).
Layer traditional and innovative communication strategies across a broad spectrum of mediums, tools and technologies to cultivate curiosity, grow trust and deliver the emotional connections that inform behavior and compel action.
Cultivate and connect advocates and influencers to your story and provide them with the tools to influence their networks and communicate with their legislators for meaningful shifts in public policy.
Craft data-driven narratives and messaging with targeted design, copy and audience journeys to deliver communication that resonates, educates and motivates unique demographic, geographic, cultural and issue-specific audiences.
Apply data insights and analytics to layered programming for the social media platforms, websites, blogs and other digital mediums and influencers most likely to reach and resonate with priority audiences.
Write, design, produce and target powerful narratives for organizations and candidates that build authentic connections, evoke emotion, cultivate supporters and brand ambassadors and motivate action.
Empower leaders and organizations to understand, identify and nurture the human connections that close deals, secure contracts, find investors, sell products and influence public policy and elections.
Develop and facilitate proactive internal and external communication strategies that provide leaders and organizations with the psychological and operational resilience necessary to withstand change and thrive under pressure.
Navigate the ever-changing traditional media landscape with deliberate and personal education, engagement and response strategies that connect and provide value to local, statewide and national media outlets and journalists.
Deliver old-fashioned, boots-on-the-ground advocacy campaigns that plant flags for your supporters to rally around, empower activists to drive your message and activate coalitions of trusted validators to amplify your message.
Plan, design and build interactive and engaging websites that create a digital experience for users.
Our clients move us, too.
We do great work because we are experienced communicators, writers, organizers, digital strategists, designers and political operatives. We do big things because we are thinkers, creatives, trusted advisors, problem solvers and truth-tellers. The relationships we build with and for our clients exist well beyond a single project or contract. And just like with our closest friends and allies, we internalize their challenges, celebrate their wins and pour our hearts into their projects.
She is also a student of women’s leadership development, gender bias and the evolution of corporate programs that pursue diversity as a business advantage and build more robust pathways to leadership for women in the workplace. She brings this passion to Adeo, both in practice and as a service to emerging and current women leaders.
Jamie spent the first half of her professional career managing candidate and issue campaigns across the country, including for Maryland Senator Ben Cardin and Texas Senator Wendy Davis, who defeated a 20-year incumbent Republican to become the district’s first Democratic Senator. She was also National Political Director at the Gay & Lesbian Victory Fund, the country’s largest funder of gay and lesbian candidates for elected office. Launching Adeo Advocacy came after eight years as President of Fontaine & Company, a Baltimore-based public affairs agency and two years as Managing Partner at KOFA Public Affairs.
With deep roots in the community, Jamie has served on various boards and commissions including the Ulman Cancer Fund for Young Adults, Maryland NARAL, the Democratic Women’s PAC of Maryland and the Baltimore County Commission for Women. She is a member of 2014 LEADERship Baltimore’s best class ever, the Women Presidents Organization and the Women’s Advisory Board of the Greater Baltimore Committee.
Sophia is a veteran of Maryland business and politics, having counseled hundreds of elected and business leaders on policy, industry trends, capacity building, donor cultivation and B2B solutions. She brings to Adeo a unique adeptness in identifying and connecting individuals and organizations with shared aspiration to facilitate meaningful collaboration for clients and partners.
She most recently served as Director of Membership for the Greater Baltimore Committee, the region’s leading business advocacy organization. In addition to shepherding record membership growth during her tenure, she was responsible for the evolution and management of the organization’s diverse programmatic offerings. Most recently, she led the creation and implementation of the #bwomen Initiative and Next Up program, quickly establishing both at the forefront of best practices in two of today’s most recognized and publicized spaces for business improvement: gender diversity and millennial leadership training.
Prior to that, Sophia spent 10 years at Maryland’s premier political fundraising firm, ending her time working for candidate and issue campaigns as the firm’s COO. She began her work in government and politics as a Legislative Assistant in the Government Affairs office of then- Baltimore County Executive James T. Smith, Jr.
A native Baltimorean with a strong commitment to the City, Sophia serves on numerous Boards including WYPR, the South Baltimore Gateway Partnership and the Creative Alliance. When she’s not busy exploring the city’s newest hot spot, you’ll find her supporting the literary career of her pug Bunk, who endeavors to follow in the footsteps of his once internet-famous brother, Omar.
For more than 25 years Tracey has developed and led strategies and digital projects with clients such as Yale University, George Washington’s Mount Vernon, Bucknell University, Fords Theatre, Maryland Institute College of Art, The Celebrity Series of Boston, The Los Angeles Museum of the Holocaust and Johns Hopkins. She is an accomplished writer, painter, speaker and leader, utilizing her blend of creativity and business expertise to cultivate cultural and team-focused synergies that produce outstanding results.
Tracey also led the creation and evolution of the popular open-source content management system BigTree. This software is used by clients such as Breckenridge Financial, Sheppard Pratt Health Care Systems, the International Spy Museum, Maryland Institute College of Art and the American Beverage Association, among hundreds of other nationally established organizations.
Sarah is a nationally recognized digital handy-person with over a decade of experience in the creative world.
As an early leader in mobile advertising, she helped design and develop some of the first ads to ever appear on mobile phones. In addition to creating thousands of ad concepts for brands like Coca Cola, McDonalds and Disney, Sarah managed a team of 32 internationally distributed designers and engineers, and built a sales assistant program that helped non-technical people talk comfortably about very complicated things.
She then started a product innovation team for a $126 billion telecommunications company which focused on rapid prototyping and its potential applications throughout the company.
Max is a highly skilled designer across print, digital, social and online platforms. He brings a wide array of tactical and strategic design experience to the team, having worked with clients on brand development and alignment, public education, advocacy and political campaigns before joining Adeo, including everything from corporate brand overhauls to band t-shirts. In collaboration with in-house copywriters and creative strategists, Max’s passion for visual storytelling never fails to take client creative to the next level.
Max received his Bachelor’s in Media Arts & Design from James Madison University. When he’s not designing, Max enjoys playing drums, going to shows and jogging.
Sarah is a Baltimore native who comes to Adeo with a variety of policy and political experiences, including as an intern with the US House Judiciary Committee and the National Partnership for Women and Families in Washington, DC. As member of the 2020 cohort of Jeremiah Fellows with Jews United for Justice (JUFJ), she leveraged community organizing to promoting racial, social, and economic justice and earler lived in Jerusalem for a year, where she participated in the Israel Government Fellows program and worked for the Israel Ministry of Labor and Social Affairs’ Department of International Relations.
Sarah received her B.A. in Philosophy, Politics, and Economics from Scripps College in California, where she delved into issues of women’s economic security. In addition to increasing Adeo’s “cool” factor with her professional barista skills, she also spent time dancing in the Claremont Colleges Ballroom Dance Company and volunteering with Challah for Hunger. Her current volunteer work includes registering voters at music events with Headcount, supporting JUFJ’s legislative priorities and serving on the Board of Camp Louise Circle, the summer camp’s alumni organization.
Nia is a public relations specialist with a diverse background in strategic communications, marketing and event planning. Prior to Adeo, she worked at Thales USA, developing digital strategy and content for the organization’s social media channels. She also worked on digital influencer campaigns for Youth Marketing Connection, where she partnered with brands like Tinder, Maybelline, Express and David’s Bridal to recruit micro-influencers on colleges campuses across the country, pre-screening and hiring dozens of college ambassadors and spearheading social media content development. She brings experience in marketing and digital for the financial, regulatory, hospitality and beauty industries.
Nia obtained her Bachelor of Arts in Public Relations from Howard University and loves being back in Baltimore with family, friends and her beloved cats, Max and CoCo.
Tyler Senecharles works with candidates and campaigns at Adeo to drive fundraising, events and donor communication. A native New Yorker with Jamaican roots, her love for politics was ignited in 5th grade, after attending Barack Obama’s inauguration with her mom. Subsequent internships on congressional campaign finance teams cemented her passion for and future career in campaigning. She also served in college as a Multicultural Liaison for the Admissions office, tasked with ensuring students from diverse backgrounds were able to comfortably adjust to their new living environments in New York City. Before Adeo, Tyler recruited micro-influencers to engage with audiences about the 2020 elections on social media platforms like TikTok and Instagram at Bigtent Creative, a startup that connects Gen Z and Millennial audiences to the issues they care about. She also worked at Bigtent to increase vaccination rates among young skeptics. Tyler majored in Government and Psychology at St. Lawrence University and spent time abroad in Israel studying the Israeli-Palestinian conflict. In her spare time, she hones her craft as a purple belt in jujitsu and is enjoying getting to know her new city: Baltimore.